Sorry, This is Not ‘That Kind of Blog’

A few days ago, I received an email from IBM mainframe global PR team, which was starting a grass-roots PR campaign using bloggers to announce IBM mainframe related news. They didn’t specify much about their program, only asking for a URL to my blog, which I responded with. The other day, I received another email from them, with a post I should put on my blog, extolling the virtues of IBM mainframes and their educational programs. Needless to say, I was rather disgusted that IBM wanted to use my blog (which doesn’t get much traffic anyways) to get free publicity. The point of blogging in my opinion is to diseminate as many varied opinions as possible to provide readers with as much choice as possible. Using the blogosphere to market their mainframes is an abuse of the bloggers, and is an attempt to bend the independant voices of internet users around the world to corporate America’s will.

Obviously I will not be posting their pre-written PR statement, and I urge all bloggers who have thoughtlessly posted IBMs statements to rethink why they are blogging and perhaps add their own opinion to the fray.

Peace and chow,


3 thoughts on “Sorry, This is Not ‘That Kind of Blog’”

  1. Same here. I sent them my blog’s URL thinking it would be something neat to participate in and then got their note the other day asking me to post it on my blog. Definitely not going to be a free advertising route for IBM.

  2. I don’t know which marketing drone at IBM came up with this idea… apparently they underestimate our ability to see right past this weak attempt at a fake “grassroots” marketing ploy.

    How dare they insult our intelligence. Someone should teach them that tech geeks are usually pretty smart.

  3. Please accept my sincere apologies as we are still learning to navigate the new media waters. Our intention was simply to update bloggers on IBM mainframe news. Most importantly, I recall how tough it was as a college student deciding on my career path. It was just an effort to share all the great mainframe opportunities available to students. We have taken your comments into consideration and will make adjustments.

    -Mylissa Tsai, IBM Media Relations

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